Amy Bohn
Herbalist, beauty product developer, licensed massage therapist, massage therapy instructor, and continuing education provider. Frenchie mama.
Design assets
Clovertree brand kit
Everything the site is built from: logos, colour, type, icons and reusable content templates. Right-click any logo to download the SVG.
Logo system
Logo files
Colour
Palette & hex codes
Forest
#1E3323
Primary backgrounds, logo ink, body type on light
Parchment
#F4F1E1
Page backgrounds, reversed type, label stock
Peach
#F0A28E
Headlines on forest, accents, campaign moments
Butter
#F2D24B
Stickers, stars, small highlights. Never large fields
Amber
#DC8926
Photography and ratings only
Bark
#8D5433
Secondary UI text, borders
Legacy teal
#108474
Heritage accent: verified badges, ingredient and allergy info
Typography
DM Serif Display headlines, Fira Sans body.
Display: DM Serif Display · 40-96px · tracking -1%
Aa
Small plants do big things.
Plant Powered from day one.
- Display · DM Serif Display Regular 400 · tracking -1%
- Small headings · Fira Sans SemiBold 600 · 24-44px
- Lead-in phrases set italic with a Butter underline.
Body: Fira Sans Regular 400 · 14-16px · 150%
Aa
Packed full of pure plant ingredients and formulated to remedy specific skin and body concerns. No artificial colors, no artificial fragrances, no harmful chemicals.
- Body · 400 · line height 150%
- Caption / label · SemiBold 600 · 11-12px · tracking +16%
- Farm to Spa tested · Small batch · USA
Iconography
Icon set
Leaf · plant-powered
Droplet · hydration
Moon · night ritual
Mortar · handmade
Hands · in-use
Steam · relaxation
Jar · small batch
Batch · made to order
Texas · made here
Refill · low waste
Cruelty free
Stone · tactile
Iconography
Need-state icons
Dry or mature skin
Dull skin, dark spots
Eczema, dermatitis
Fine lines, wrinkles
Oily skin, blemishes
Sensitive, rosacea
Sinus, headaches
Sore muscles, joints
Stress, insomnia
Youthful eyes
First aid
CBD relief
Twelve need states matching the shop-by-remedy collections. 24px grid, 1.6px stroke, round caps, single colour.
Iconography
Site chrome icons
Search
Cart
Account
Menu
Filter
Arrow
Star
Chevron
Template
Testimonial
Testimonial slot: paste a real Judge.me quote here (max 140 characters).
Testimonial slot: paste a real Judge.me quote here (max 140 characters).
Testimonial slot: paste a real Judge.me quote here (max 140 characters).
Empty on purpose. Real customer quotes only.
Template
Owner & technician bio
Technician Name
Two to three lines: specialty, years with plant-powered care, and one human detail. Written in third person, warm but plain.
Technician Name
Photo: square crop, eyes in the top third, natural light on parchment or linen. Bio 160-220 characters, credentials first. Until a photo exists, the dashed slot ships as is; no stock faces.